What is your understanding of druckers statement

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Question: One of the deep-seated beliefs of the late great Peter Drucker was that "The business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." Peter Drucker - 1973. What is your understanding of Drucker's statement? What does Drucker mean by this statement?

Reference no: EM133298532

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What is your understanding of druckers statement : Marketing and innovation produce results; all the rest are costs." Peter Drucker - 1973. What is your understanding of Drucker's statement?

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