What is your team strategy for going to market

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Reference no: EM132175923

Background of scenario: You are the CEO of a company that makes ELECTRONIC SENSORS - that are embedded in a variety of products like cellphones and elevators. Your customer base is split into two groups - LOW TECH and HIGH TECH. Low tech customers want cheap and high tech customers want quality.

1. What is your team’s strategy for going to market?

2. Did you choose to pursue a low-cost approach, a differentiation strategy, or to create a niche? Discuss why this was selected.

3. Discuss that strategy and describe what barriers it may face, the potential consequences, and how the team will address them.

Please address all questions in detail so I can understand. I'm new to this and have no idea where to start with "my company"

Reference no: EM132175923

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