What is your target segment

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Case Study: Anderson Hicks (after chapter 9), find the Case File and Video. Read and explore the resources found there. Imagine you were creating an advertisement for Anderson Hick's target market on social media. Answer the following: Will the message be one-sided or two-sided? Why? Will you use positive or negative message framing? Why? What advertising appeal is your message based on? Why do you feel this appeal will be effective for the target customer? Which visual medium would you choose and why? Which social media platform would you choose and why? How will your choice of platform affect the delivery of the message? What are the potential barriers of communication and how did you address these? What is your target segment? What research would you do to ensure your advertisement would resonate with the target market?

Reference no: EM133649417

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