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Assignment:
Marketing Manager: You need to research and provide the first steps your company needs for marketing and branding. For example, what will be the company's name we select craffic the jewelry onlineshop and possible logo (you do not have to draw it, but you need to explain)? What is your target market, and which channels should be used? How to make customers call you or visit your website/store? What is the possible customer flow - from the first point of contact to the post-purchase behaviour? What to start with? What specific location should the company select (if it is brick-and-mortar) or what domain and domain name should the company choose (if it is an online business)? Please, include all the stakeholders required at this step.
Prepare a cover letter of your intent. Agency background (Mission, major activities, and credentials for carrying out project).
1.1: Critically analyse the current strategic aims and objectives of your chosen scenario / organisation, you may wish to consider the fuller hierarchy of objec
What features drew you to this specific brand? How does the brand distinguish itself from its competitors?
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Locket, a U.S. corporation makes a sale to a customer in Sustainia, a country that applies a 25% income tax to business profits. The customer found out about Locket through an internet search.
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Discussed the importance of mission and vision statements. As a part of that discussion, we analyzed mission and vision statements for their effectiveness.
Identify the specific mode of entry that the organization used. What were the organizational advantages or disadvantages of using this mode?
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