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Question: You first have to know the purpose of the pitch. Linked to the course on Professional Selling, the purpose of this elevator pitch is to sell yourself to get a job interview. Related to a company of your interest or with a prospective employer of your choice, you have to be clear on the value you can offer and substantiate during the meeting. To put a good pitch together you can ask yourself a few questions and the answers to these will be a good start.
These questions are:
- What value do you provide?
- How do you provide this value?
- What is unique about your offer?
- What is your target market?
What is the Place and Distribution Strategy? How do all of these strategies work together to create a differentiating strategy in the marketplace? How would you improve the Marketing Strategy for the company that you have chosen?
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