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Question: Dunkin donuts coffee and donuts Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:
Who is the target audience? What is your goal? What approach and strategy are you using for the campaign?
What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?
Your group will create a strategic plan and present the plan in a professional manner. The plan requires a paper turn in to the Assignment Folder and a PowerPoint presentation that is presented in the last week of class
What are different factors that influence the price a company must establish and explain how brand image and brand equity may influence
Imagine it is your task to calculate ROI for a hypothetical training program. Determine one key element that would factor into your calculation of ROI.
How will the company price its product to the consumer and through the channel? How much must be sold to break even at this price?
Consider how shopping centers have evolved and u se the "wheel of retailing" (look it up online) to assess the emergence and evolution of outlet malls. What do you predict will be the future of outlet malls? Explain why you expect this.
Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8
How does Ikea modify its marketing strategies to compete effectively within the Chinese market? What is the current state of Ikea's operations in China
What are Monitoring Controls or "metrics" that can be used to measure the progress of a Social Media Campaign?
How can marketers use consumer information for better targeted marketing, and why is it important to understand consumer demographics?
Explain the marketing vehicles you plan to use to build your company's brand. Justify the key reasons why they will be effective.
Select the scenario that best illustrates B2B marketing in action.
Identify and evaluate three reasons why supply chain management is an important part of the value-delivery network.
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