Reference no: EM133187535
Introduction
As part of the final project for this course you will develop and present in a video format an executive summary of a business plan. To get you thinking and working on this assignment, a short summary of the business you would like to develop is required by this week. This proposal will be reviewed by your instructor who will provide insight and direction on how you can best complete you overall project.
Choosing a Company
For this assignment you should place yourself in the role of a spokesperson for the company. In the ideal situation that might be a company you would hope to work for after graduation (perhaps your dream job). Its better to choose a real firm for this assignment than make up a business, as you will have more information to draw on for your business plan and executive summary.
Subject of this Project
1. What is your Product, Service, or Brand?
Industry
Target Consumer (B2B or B2C)
Price point and Competitive Advantages
2. Competition
Who are the top three competitors? (Name the actual competitors)
How is your product distributed? (Retail, wholesale, direct to consumer)
3. Media Selection (Identify the communications vehicle that makes the most sense for your company)
You will be recommending three ads for this plan; the first should be a print ad that is suitable for publication in a newspaper or magazine. Please discuss what what publications make sense for your product and discuss the other media you would select for your other two ads (TV, Radio, Online, or Billboard).