Reference no: EM131007271 , Length: 2
Topic:Product grid
My comments are in red
New Product Grid Product Name and Description
Dupissima Cake Mix This is a vegetarian product with probiotics ingredients, lactose and gluten free. If needed maker can add eggs into it. You have to have a set product - no ‘if necessary'. The product is luscious in taste, can be prepared easily, tasty and finest in quality. This is a moist supreme rich cake mixture and all you need is Eggs, Water and Oil. This product offers scrumptious creamy flavoured tasty and yummy cake. Expire after 24 months of manufacturing date. Serves for 4-6 people, makes 450g cake, price range: 1.0- 1.5£. Available in nearest grocery stores and online. This is distribution
Basic Customer Need
Cake is delicious product and needed in every occasion. Most parents allow their children to have butter and chocolate cakes. Children are gaining fat due to unhealthy cake mixtures, so parents are demanding for such cake mixtures, which are healthy as well as tasty.
Also consider a need for a home-made cake without too much fuss
Target Market
There is no specific target market for cake. This is wrong! There is always a target market for any product! Whoever likes cakes on special occasion or generally is the target market. From the price figure of the company it can be determined that the target market is middle class urban and semi-urban people. Remove this bit and think carefully who will be BUYING from you. Tip: busy mothers who are also conscious about health of their children? Research cake mix sector and see who is buy these products.
Product Offering The product offers good quality cake, gluten and lactose free at a competitive price. The product is rich in nutrients and probiotics but less in fat/calorie. Explain your product offering using the 3-layer model
Price The price of the product is comparatively lower than other cake mixtures. 450g is available at 1.0 - 1.5£ only. What is your pricing strategy?
Principal Promotional Tools Go back to your target market and think which tools should you use to reach them with your marketing message? People are getting addicted to online shopping so this products will target all online channels such as social media and digital marketing. Advertisements on Television this is very expensive! and FM are also an effective way to promote the products.
Distribution Marketing Mix or 4ps is distribution strategy: ecommerce websites, direct sales and catalogue sales are the best way to distribute the product. Same as above: Go back to your target market and think where do these people buy?
Overall: you do have a product. But you need to think carefully about your marketing mix strategy. At the moment it's not there.
Details:Hi, I am sending you the product grid for rewriting. Please feel free to make the required changes.
No# of Pages:2 pages (500 words)
Paper Style:Harvard
Language:English (U.K)
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