What is your overall pricing objective

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Reference no: EM133313035

Case Study: you will develop a strategic plan for a new retail store. You are allowed to utilize the in-class activities, data from Research Report 1, and the articles from your individual retail and technology annotated bibliography to back up your exciting new store opening strategic plan. The report should include below items.

Overall yearly sales projections for Year 1, 2, & 3. Year one break down of sales projection by month (consider seasonality) and hypothetical income statement. How are you going to measure your performance (corporate, merchandising management. and store operations)? Specifically, what KPls and/or measures will you be using and why?

Question: What is your overall pricing objective? How are you setting prices on individual items? Discounting strategy (When and why are you having sales?)

Reference no: EM133313035

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