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Trade promotions are widely practiced but sparingly researched. Retailers prefer trade promotions that provide short-term economic benefits; vendors prefer those that provide long-term, franchise-building benefits. Trade promotions can therefore be defined as any promotions that are provided to the downstream channel members by vendors to incentivize them to either purchase their products or to do some specific brand-building activity on behalf of the vendor or Trade promotions are temporary price cuts that manufacturers offer retailers to encourage them to reduce retail prices (Kantar Retail 2010; Kumar, Rajiv & Jeuland, 2001). They are different from consumer promotions that are basically targeted toward the consumers (for example; coupons, buy one get one, promotional packs and so on). In the food and beverage industry, trade promotions are a necessary evil that can quickly become an over-sized, unmanageable mountain of manual labor. The inability to track, control or analyze promotional programs negatively impacts the bottom line and the profitability associated with these initiatives. Overspending on trade promotions from execution inconsistencies and lack of promotion planning can also be a challenge. In view of this; vendors like IBM and Century Martial Arts (Junctions solutions) offers sophisticated, intuitive tools that fully support the entire profit promotion business process, specifically for the food and beverage industry. What is your opinion on this innovation? word count is 300 and three Harvard referencing/ Citation
Contrast the critical success factors (CSFs) and SWOT (i.e., strengths, weaknesses, opportunities, and threats) approaches for assessing opportunities as part of a strategic IS planning process.
Providing two distinct options and arguing the benefits and costs of each. You are the Vice President for Transport of a medium-sized company.
How do you perceive the relationship between the strategic and the tactical? word count 300 Harvard Referencing
Mega Cabinets, Inc. (MCI) hired carpenters to make and install cabinets in their new sales territory. During orientation, MCI conducted an intensive training session that detailed MCI's procedures for measuring and hanging kitchen cabinets.
Define Risk, SCRM and different Types of supply chain risk. Analyse three theories or models which have been used in managing supply chain risk.
The logistics of a global cold chain getting fresh vegetables from farms in Thailand to supermarkets in Europe
The benefits of outsourcing SCM out-shadow the risks: Hence, the continuous adoption of the outsourcing strategies in modern retail sectors, for improved responsiveness and effectiveness, and increased performance. What is your opinion?
The term supply chain management does not have a universally agreed definition. Consider three different views of supply chain management. Provide your definition of supply chain management. Explain how supply chain strategies should be aligned..
Write a minimum of a 650 word essay in APA format discussing the importance of having a communication strategy using technology within an organization.
At the end of 2008 the number was already 42 1 and in the year 2010 the WTO expects a total number close to 350 of additional Free Trade Agreements implementations, nearly doubling the existing amount (World Trade Organization, 2010).
Demonstrate an understanding of the importance of procurement for global organisations operating in complex market environments Locate, synthesise and critically evaluate recent/current information
Supply Chain Managment and Please give a write-up addressing several of the following key areas of SCM:
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