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As a brand manager at a large food manufacturer, you're positioning a new product for entry into the highly competitive snack food market. This product is low-fat and low-calorie, and should prove to be unusually successful, especially against the rapidly-growing pretzel market. You know that one of your leading competitors is preparing to launch a similar product at about the same time. Since market research suggests that the two products will be perceived as identical, the first product to be released should gain significant market share.
A research report from a small, independent lab - Green Lab - indicates that your product causes dizziness in a small group of individuals. Green has an impressive reputation and their research has always been reliable in the past. However, the research reports from two other independent labs don't support Green's conclusion. Your director of research assures you that any claims of adverse effects are unfounded and the indication of dizziness is either extremely rare or the result of faulty research by Green Lab. Since your division has been losing revenue because of its emphasis on potato chips and other high-fat snack food, it desperately needs a low-fat money maker. Since you were brought into the division to turn it around, your career at the company could depend on the success of this product.
What are your alternatives? What is your obligation to consumers? Who are your other stakeholders and what do you own them? What is your obligation to your employer and to other employees at your company? What should your course of action be? How can you apply the due care theory to this case?
Analyze the business-level strategies for the company you chose to determine the business-level strategy you think is important to the long-term success and justify whether or not you judge this to be a good choice
Conduct research (ideally Google Scholar) to locate the following case listed below to find out more information in order to complete the required brief memo in step four.
In the first assignment, students are given a scenario in which the shipping manager who has worked for Galaxy Toys, Inc. since 1969. The scenario serves to set the stage for students to demonstrate how management theories have changed over time. ..
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Find a current article of substance in the business press (The Wall Street Journal, The Financial Times, Fortune, BusinessWeek, Inc., etc.)
a. Is the firm charging the optimal price for the product? Why? b. Assuming the elasticity remains at --4.0 what is the optimal price?
What is transaction tagging? What is snapshot? How are these techniques used in application audits?
Describe the idea of "balanced scorecard" in modern health care delivery. What makes a successful balanced scorecard for a health care organization today?
Write paragraph to discuss what impact moving to an automated automobile platform (Driver-less cars) may have on Uber's business model.
What sources of power have you observed in your career? Examples?
A 90-day bank bill with a face value $500,000 with 4.00% yield. If it is sold after 30 days at a yield of 4.50%, what dollar amount of interest was earned?
Do you believe that McDonald's is acting in a sustainable manner or is their web page just for show? What about the change in packaging from Styrofoam to paper?
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