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Question 1: What are the current driving and restraining forces at play in regard to growth in MGM Resorts industry segment?
Question 2: What is your forecast of the MGM Resorts outlook? What are the three most important considerations you made when reaching this conclusion?
What is your opinion of the Stage Gate New Product Development System? What is your explanation in support of your opinion?
Do you think advertisement pretesting is often an unnecessary waste of marketing dollars or advertisement pretesting provides an important diagnostic
When faced with a problem, what do you do to solve it? This assignment asks you to apply a six-step to problem solving process to a specific problem scenario.
Describes the results of your assessment of the labor market from which your selected organization draws candidates for open positions.
How is it our responsibility as a manager or leader in that industry of interest to do everything we can to plan when external events beyond our control?
Write a 875- to1050- word addition to the Marketing Plan your Team started in Week 2. This portion of your plan should include descriptions of the following: Distribution Plan- Include: Details on how customers will buy your product
What is wholesaling? Explain any four channel functions of a wholesaler. Identify the major social criticisms of marketing.
Describe how Zappos is building brand equity along the four dimensions of brand personality. What steps might Zappos take to build its private brands without endangering its relationship with the producers of manufacturing brands?
Evaluate and compare the communication strategies for the product you chose against those of a competitor. Use the literature to explain why one approach is superior to another
Describe how and why product warranties are important marketing tools. Product warranties are important tools because they offer consumers protection.
Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
How have collaborations and partnerships contributed to Off-White's success? Which types of strategic collaborations has Off-White used over time
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