What is your forecast of demand for the chocolate product

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Question: Using the forecast model for the healthy dark chocolate product with fruit tested in the BASES II test in August 2012, what is your forecast of the demand for the chocolate product? The necessary data are contained in Exhibit 5. Conduct a sensitivity analysis using the facts provided regarding consumer awareness, ACV and repeat rates for mediocre, average and excellent products. The Excel sheet provided will be useful.

Reference no: EM133441929

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