Reference no: EM131192904
Frito-Lay, the multi-billion-dollar snack food giant, produces billions of pounds of product every year at its dozens of U.S. and Canadian plants. From the farming of potatoes in Florida, North Carolina, and Michigan, to factories and retail stores, the ingredients and final product of Lay’s chips, for example, are inspected at least eleven times: in the field, before unloading at the plant, after washing and peeling, at the sizing station, at the fryer, after seasoning, when bagged (for weight), at carton filling, in the warehouse, and as they are placed on the store shelf by Frito-Lay personnel. Similar inspections take place for its other famous products, including Cheetos, Fritos, Ruffles, and Tostitos.
In addition to these employee inspections, the firm uses proprietary vision systems to look for defective potato chips. Chips are pulled off the high-speed line and checked twice if the vision system senses them to be too brown.
The company follows the very strict standards of the American Institute of Baking (AIB), standards that are much tougher than those of the U.S. Food and Drug Administration. Two unannounced AIB site visits per year keep Frito-Lay’s plants on their toes. Scores are posted (consistently in the “excellent” range), and every employee knows exactly how the plant is doing.
There are two key metrics in Frito-Lay’s continuous improvement quality program: one, total customer complaints (measured on a complaints per million bag basis) and two, hourly or daily statistical process control scores (for oil, moisture, seasoning, and salt content, for chip thickness, for fryer temperature, and for weight). In the Florida plant, Angela McCormack, who holds engineering and MBA degrees, oversees a fifteen- member quality assurance staff.
They watch all aspects of quality, including training employees on the factory floor, monitoring automated processing equipment, and developing and updating statistical process control (SPC) charts. The upper and lower control limits for one checkpoint, salt content in Lay’s chips, are 2.22% and 1.98%, respectively.
Questions:
What are the advantages and disadvantages of Frito-Lay drivers stocking their customers' shelves?
Why is quality a critical function at Frito-Lay?
Identify both the key issues and the underlying issues.
What is the facts which affect these issues.
What is your tentative solution to the problem and how you would implement your solution.
What is your follow-up and contingency plans.
Product differentiation and alteration strategies
: You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? p..
|
According to the marketing plan outline in appendix
: Marketing Plan Part 1 (1b, 1d) Your individual work in this course is to construct a Marketing Plan. You will choose a product or service (an existing product, new product, or business that you might want to start) and construct your marketing plan a..
|
What types of information can you gain by analyzing the list
: Fortune magazine creates a list of the top 100 companies to work for. What types of data do you think Fortune analyzed to determine the company ranking? What issues could occur if the analysis of the data was inaccurate? What types of information can..
|
What is political risk
: What is political risk and what are the potential outcomes to foreign companies active in a market with high political risk? How does the level of political risk vary with the type of government in place (democratic vs. totalitarian)?
|
What is your follow-up and contingency plans
: Frito-Lay, the multi-billion-dollar snack food giant, produces billions of pounds of product every year at its dozens of U.S. and Canadian plants. From the farming of potatoes in Florida, North Carolina, and Michigan, to factories and retail stores, ..
|
Trade-offs that occur when a product layout is used
: There are four approaches that are used in manufacturing to produce products and services. The goal of the operations manager is to create a process that can produce products that meet customers' expectations of quality, cost, and delivery. There are..
|
The different tools for total quality management
: The different tools for Total Quality Management (TQM) that are used in manufacturing and service improvement initiatives are: check sheets, scatter diagrams, cause-and-effect diagrams, pareto charts, flow charts, histograms, and statistical process ..
|
About the characteristics of leaders
: As you think about the characteristics of leaders what is their impact on people in the organization. What has been your personal experiences in either your current position or a previous organization? If you could talk to the leadership team of your..
|
What is your future global economic and business outlook
: The United States, with about 300 million people, accounts for about 5% of the world population, but it accounts for over 20% of the world GDP and consumes over 20% of global resources. This means, on a per capita basis, Americans consume more than m..
|