Reference no: EM133379562
Case Study: In continuation on assignment 1's scenario: (Scenario: "A small local grocery has seen a decline in sales in the past few months. The owner has made no changes to the store in the last year. In the beginning, the owner thought the sales drop might be seasonal. However, looking at the past few years of sales data, the owner noticed that there had not been any decrease in sales during the same time in the previous years. He hired a market research group, your team, to investigate the business problem and offer a strategic solution.") answer the following questions and figure out the probable factors that might be affecting the stores sales, develop a research problem using a box and arrow diagram and design research questions relevant to your developed research model.
Now, as implied above, the motivation for the research group here is to design a study for the store. This study is to ?nd out the customer's current perception regarding the different variables in the gray box (e.g., cleanliness, promotions offered, etc.) in the diagram on the next page, and their ultimate effect on "Sales" of the store. Now, assume that you design a simple research study considering one of the variables (in one of the grey boxes) that ultimately affect "Sales." Thus, you are assuming, for your study, that one (and only one, to simplify) variable in the "grey boxes" is affecting "Sales". it's up to you which ONE VARIABLE (from one of the "grey boxes") you want to choose. Based on this assumption,
Questions: answer the questions below based on this.
1. What is your dependent variable and factor? What type of factor is it?
2. What is the ideal type of study design (Ilidependent measure OR Before-After OR Case-Control) for the study you developed to test the relationship between the two variables?
3. Why the design you chose is the ideal design for the given scenario and not the other two types of study design?
4. Show the experimental design of the research study you have developed in questions 1-3 (using "X's" and "O's'"). Mention what the X's and 0's imply in the current case.