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1. Based on both your own experiences and what you've learned, what is YOUR definition of marketing? (Feel free to note how the text, our discussions in class, the book you're reading or research you're doing for your case study, or any other sources have influenced your definition). What distinctions, if any, would you make between marketing and marketing management?
2. Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler's "4 Pillars Model" discussed in class. Specifically, note what made it "excellent."
Explain electronic communication tools, Supply chain management and customer relationship management etc
Describe in detail one theory on changing behaviors found in your research. Select a real work example and explain how you would apply this concept to that situation
Discuss the benefits of an MNC of accepting the global market concept. - Explain the three points that define a global approach to international marketing.
Using information that you gathered from your Phase 4 IP and other course materials, discuss its options and the foreign exchange aspects that affect the financing for the MNC
Explain Standardized marketing mix or an adapted marketing mix and Assume your boss has asked for your opinion on how your company should enter the Japanese
What are the port's strategic goals? - What are the strengths of the port? - .What are the weaknesses of the port? - What metrics does the port utilize?
Identify the market structure in which this organization competes. Clearly indicate why the market structure was decided upon, and how this market structure differentiates from the other alternatives.
philosophy and mediaidentify a film book television show or other form of mediaart that involves
Explain Health Policies and Determinants and Discuss the ways that health can be conceptualized by a society
How does the market structure and demand faced by business marketers differ from that faced by consumer marketers?
The E-Marketing Strategy Management Report guidance notes are very detailed and should be of general use. It is designed to show you which areas to concentrate on and you may demonstrate creativity in modifying your approach in its application
1. The advantages and disadvantages of commonly-used qualitative research techniques
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