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ASSIGNMENT: New Product Development & Branding
Complete the following:
1. Visit Proctor and Gamble's website, at www.pg.com or other company site and select any product to improve or extend, and determine an appropriate target audience. Look up your brand on Info Scout and summarize the current target audience and trends.
2. Imagine that you are asked to develop a new product idea to serve a new target market (you decide upon the new target market, and how that segment is different from the existing market.)
3. How will you change your product to meet the needs of this new target market? What makes your product new? (Hint: see the section on categories of "newness").
4. Explain how the 4 P's will be adjusted in your new marketing plan for your new product.
5. What is your branding strategy?
Write a 2-3+ page, double-spaced essay about classical, behavioral, and modern management approaches to leading. Give a brief history and the development of each theory. Discuss why the principles are important for managers in the workplace
Do you read Dilbert? Do you think it accurately describes organizational life? Are there other comic strips that reflect life and work in contemporary organizations?
Which is the most important?
Analyse the reasons for the problems faced by Toyota in 2009.
We have learned that many argue if and to what degree that social responsibility should be considered in businesses. Unfortunately, there are many cases that clearly and definitively cross ethical (and legal) lines. In these cases, the price these..
According to Kouzes and Posner, which of the following is an action of the best leaders?
Identified for protection under the Americans with Disabilities Act
Discuss the relationship between world trade law and international human rights, with specific reference to the impact on the right to health or the right to food.
What does your interviewee believe makes a strong manager?
What indicates that you and other people in the United States have a high standard of living? What are some signs that maintaining such a high standard of living may have a negative impact on quality of life?
Margaret owned an antique store that specialised in rare porcelain dolls. When sheopened the business in 1989, it was at a shop in an eastern suburb of Melbourne.
Why should a project manager emphasize group rewards over individual rewards?
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