Reference no: EM133237588
Assignment - Borusan Cat Monetizing Prediction in The Age of Ai Case Study Questions
Description - Answer the following questions related to the case:
Case - Borusan Cat: Monetizing Prediction in the Age of AI (A)
Q1. What is your assessment of Borusan Cat's Muneccim technology?
Q2. Was it the right decision to invest in this technology? Why or why not?
Q3. What is the problem?
Q4. Why hasn't Borusan Cat been able to monetize Muneccim technology so far?
Q5. Does it inherently provide any value to Borusan Cat's customers?
Q6. Which customer segment(s) should they target with Muneccim? Why?
Q7. Which monetization strategy should they choose?
Q8. Selling the data to clients via a subscription service?
Q9. Bundling it with after-sales contracts?
Q10. Selling the data to third-party service providers? Why?
These can be answered in a form of a paragraph as it will be part of a report/presentation.
Then we talk about the: Competitive environment of Borusan and the Obstacles and path forward.