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What is Xlake net reach in millions for a single Insertion

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Reference no: EM132931018

Problem - Xiake Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of 22 million adults. The company purchased a one-page newspaper ad in the Daily News generating 2.5 million impressions and costing $92,800. They also purchased a 30-second TV spot for $248,900 with an adult rating of 15.0 points. If 20% of the TV viewers also read the Daily News, what is Xlake's net reach in millions for a single Insertion in each medium?

Reference no: EM132931018

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