What is value that ev vehicles present to end consumer

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Reference no: EM133638647

Assignment:

Value Creation and Innovation: EV vehicles present new value the market, but this does not guarantee market adoption. Describe your thoughts on the following: (a) What is the value that EV vehicles present to the end consumer? (b) What are the primary challenges you believe EV manufacturers are facing primarily in gaining market adoption? (c) What do you suggest should be the market priorities for EV manufacturers in their early days to gain traction in the market.

Competitive Environmental and Positioning: The EV competitive landscape is rapidly evolving. Using the skills and analytical tools you have acquired in your MBA (a) Provide your analysis of Tesla's primary competitors today in the EV consumer vehicle market. Explain why you believe they are the primary competitors. (b) Present a positioning map for the EV consumer vehicle market competitors and how each competitor is positioning itself against Tesla. Explain why these companies have positioned the way they have?

Resources and Competitiveness: When considering the many factors required for success in the EV automobile industry, organizations must consider what resources and capabilities they will require to establish a sustainable competitive advantage. Using the skills and analytical tools you have acquired in your MBA (a) Explain what you believe contributes to Tesla's current competitiveness and why? (b) What do you think Tesla will need to do organizationally to sustain its competitiveness in the market and why?

Entering New Markets: As a pioneer in a rapidly growing emerging market, Tesla has been faced with deciding which markets to compete in, and when to compete in them. (a) In which geographies has Tesla initially focused its business development? Explain why you think this is the case? (b) What decision criteria would you recommend to Tesla's leadership team when prioritizing future growth markets for Tesla? In your responses for (a) and (b) consider both market attributes as well as Tesla's ability to execute in those markets.

Role of Leadership and Teams: As an early-stage innovation, organizations entering the EV vehicle market are building new markets and innovating in a dynamic market. (a) Describe the role of executive leadership in building market momentum and in growing the teams needed to build winning offerings? (b) EV organizations draw on technical talent and partnerships from around the world in building their offerings. If you were responsible for bringing together the best people possible for an EV product team, what would be your approach to addressing challenges of differences in culture, location, and language in both the near and long-term? (c) As a responsible leader, how would you approach the challenge of advancing equity, diversity, and inclusion in your fast paced, high performing teams?

Sustainability and Responsibility in a Dynamic Market: Central to the EV automobile market is sustainability. With sustainability there is often a premium paid in association with these alternative offerings. (a) What is the value proposition that sustainability provides in messaging to the EV market? (b) What will determine the price premium that EV consumers are prepared to pay for their vehicles? (c) What are ethical considerations for EV manufacturers positioning in the market?

Recommendation for EV Market Growth: Tesla first released its Roadster model in 2008. Since then, revenue has grown to over $52B in 2022. However, with the growth of the EV market, the competitors have also grown offerings with a range of designs, value propositions and price points. As a senior strategy executive at Tesla, looking 10 years forward from 2023, (a) What three alternatives would you present to the management team for future worldwide growth, in both unit sales and revenue? (b) Explain the decision criteria you considered to arrive at these alternatives? (c) Which of your alternatives do you recommend that Tesla should prioritize? Explain why?

Reference no: EM133638647

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