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What is value pricing

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Reference no: EM131459980

Question: 1. What is value pricing? Value pricing emphasizes the benefits a product provides in comparison to the price and quality levels of competing offerings.

2. How do prestige objectives affect a seller's pricing strategy? Prestige pricing establishes a relatively high price to develop and maintain an image of quality that appeals to status-conscious customers. The seller uses price to create an overall image of the firm.

Reference no: EM131459980

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