User Account

All Pages

What is value-in-use for this new product per square foot

Assignment Help Marketing Management
Reference no: EM133525549

Questions: Jack works for a polymer firm that has developed a new insulation material that has the potential to make newly constructed homes more energy efficient. He is asked to develop a "voice of the customer" analysis.

  1. Describe how many interviews he ought to plan for, whom he should interview, and in what sequence.
  2. Jack's colleague suggests he talk to the company's salespeople to get insights more quickly than doing a VOC analysis. State whether you agree or disagree and why.
  3. Suppose the new product can reduce a typical home's energy bill by 15% per year (and take the typical annual energy bill for a home as $2500). It is expected that 1000 sq ft of this product would suffice for installation in a single home. It is further expected that builders can charge a $1000 premium on the home price if this material is used due to its brand value. Suppose the competing product currently being used is priced at $0.20 per square foot. What is the value-in-use for this new product per square foot (i.e., the theoretical maximum price that the firm can charge)?
  4. When interviewing customers, one could ask them directly what new products they need. State two downsides of asking such a question.
  5. Suppose that the cost to manufacture the new product is $0.14 per square foot. State a price that you would suggest to Jack for this new polymer material, and explain why (use the information from part c).

 

Reference no: EM133525549

Questions Cloud

Can the contractor be paid for this fencing : Can the Contractor be paid for this fencing? Can the Contractor change the piling method that the pricing was based upon and shown in the Accepted Programme?
How people use their smartphones-in-between moments : how people use their smartphones-in-between moments while they're waiting for something else, or longer times when they're seeking info or entertainment.
What is the probability that she would guess the right : what is the probability that she would guess the right preparation for every cup, by luck alone (i.e., she has no special ability to detect the preparation)?
Other sources deem highly authoritative : Which sources appear to be the most powerful or influential? Are there sources that all of the other sources deem highly authoritative?
What is value-in-use for this new product per square foot : Describe how many interviews he ought to plan for, whom he should interview, and in what sequence. Jack's colleague suggests he talk to the company
Contractor obligation to provide works just for budget cuts : Can the Employer terminate the Contractor's obligation to Provide the Works just for budget cuts?
What business goals does sony interactive entertainment have : What business goals does Sony Interactive Entertainment have? What business goal does Sony Interactive Entertainment need to set?
Why should a firm care about quality : does customer relationship management-and its associated focus on quality, value, and satisfaction-make sense? If price is the only true means
What is process for dealing with contractor design : What is the process for dealing with the Contractor's design and what should the Project Manager's delegate do next?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd