User Account

All Pages

What is value-in-use for this new product per square foot

Assignment Help Marketing Management
Reference no: EM133525549

Questions: Jack works for a polymer firm that has developed a new insulation material that has the potential to make newly constructed homes more energy efficient. He is asked to develop a "voice of the customer" analysis.

  1. Describe how many interviews he ought to plan for, whom he should interview, and in what sequence.
  2. Jack's colleague suggests he talk to the company's salespeople to get insights more quickly than doing a VOC analysis. State whether you agree or disagree and why.
  3. Suppose the new product can reduce a typical home's energy bill by 15% per year (and take the typical annual energy bill for a home as $2500). It is expected that 1000 sq ft of this product would suffice for installation in a single home. It is further expected that builders can charge a $1000 premium on the home price if this material is used due to its brand value. Suppose the competing product currently being used is priced at $0.20 per square foot. What is the value-in-use for this new product per square foot (i.e., the theoretical maximum price that the firm can charge)?
  4. When interviewing customers, one could ask them directly what new products they need. State two downsides of asking such a question.
  5. Suppose that the cost to manufacture the new product is $0.14 per square foot. State a price that you would suggest to Jack for this new polymer material, and explain why (use the information from part c).

 

Reference no: EM133525549

Questions Cloud

Can the contractor be paid for this fencing : Can the Contractor be paid for this fencing? Can the Contractor change the piling method that the pricing was based upon and shown in the Accepted Programme?
How people use their smartphones-in-between moments : how people use their smartphones-in-between moments while they're waiting for something else, or longer times when they're seeking info or entertainment.
What is the probability that she would guess the right : what is the probability that she would guess the right preparation for every cup, by luck alone (i.e., she has no special ability to detect the preparation)?
Other sources deem highly authoritative : Which sources appear to be the most powerful or influential? Are there sources that all of the other sources deem highly authoritative?
What is value-in-use for this new product per square foot : Describe how many interviews he ought to plan for, whom he should interview, and in what sequence. Jack's colleague suggests he talk to the company
Contractor obligation to provide works just for budget cuts : Can the Employer terminate the Contractor's obligation to Provide the Works just for budget cuts?
What business goals does sony interactive entertainment have : What business goals does Sony Interactive Entertainment have? What business goal does Sony Interactive Entertainment need to set?
Why should a firm care about quality : does customer relationship management-and its associated focus on quality, value, and satisfaction-make sense? If price is the only true means
What is process for dealing with contractor design : What is the process for dealing with the Contractor's design and what should the Project Manager's delegate do next?

Reviews

Write a Review

Marketing Management Questions & Answers

  Preliminary research questions

Briefly Discuss in your own word that why clear objective is important in case study base on preliminary research questions, hypotheses?

  Develop a branding strategy and marketing communication plan

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word

  What types of opportunities for sharing a sound

What are three types of opportunities for sharing a sound basis for diversification (think in terms of ways companies diversify) or vertical integration?

  Explain marketing role in coordinating the distinct function

Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success.

  Case study-choosing your battles

Case study-Choosing your battles Assignment help and solutions:- How would you ensure sufficient discussion of contentious issues in a work group?

  Evaluate the company ability to address each market

Describe how the company's key product and brand elements fit the needs of each of the markets described.

  Challenges of using multiple channels

What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?

  The global marketing mix value calibration

The global marketing mix value calibration concludes with promotion strategy because marketing communication conveys the brand attributes contributed by the other global 4Ps. However, global marketing communication begins with an appreciation of the ..

  Explain important information about the marketing mix

Explain Important information about The Marketing Mix: Promotion Strategies and Assume that you are the newly hired promotion manager for Burberry and that the VP of Marketing wants you to prepare a report

  Describing your topic for marketing plan - selling tshirt

Please submit a brief proposal in 300 words describing your topic for your Marketing plan (selling tshirts) . I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work

  Prepare the socially responsible policies

Create socially responsible practice policies-procedures for marketing program to help team members in reporting violations of socially responsible practice.

  What price are you proposing for the product

Marketing Plan Assignment - Price - What price are you proposing for the product? Why are you proposing this price

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd