Reference no: EM13854423
Survey - AMC (Client: Appalachia Mountain Club)
Introduction
Intro of interviewee (General Questions)- 10 minutes
• Name:
• Age:
• Status:
• Occupation:
• Living situation:
• City:
• Favorite:
Introducing AMC
Initial thoughts on AMC
Have you ever heard about AMC?
• After this encounter, have you tried to get any more information on joining? Or thought of joining this club?
• What is your initial reaction when Appalachian Mountain Club comes to mind?
• THEIR Concerns
Understanding their concerns dealing with AMC.
Do you think AMC does a poor job at advertising if you're a hiker, and still have little information on the club?
• By joining AMC it could affect your life. Do you believe that to be true?
• When do you think about going out doors?
• What do you think about, when you think about the out doors?
• Where do you normally get your information on hikes, and the out doors?
• What are the most important things you can do before a hike or going out doors for some adventure?
• Material Sort
AMC and their competitors
Here is a list of Hiking Clubs on the Appalachian Trail. What clubs have you heard of?
• Potomac Appalachian Trail Club
• Susquehanna Appalachian Trail Club
• A walk in the woods
Product Sort
What AMC and their competitors offer via these hiking clubs.
Please share with us what you believe a hiking club should offer?
• Now that you know what you want out of a hiking club, would you join a club with all of these requirements in your last statement or just one?
•Conclusion
Understanding how they view hiking and how they compare
What does it mean to be a hiker or conservationist?
• What are some thing's hikers are suppose to do on the trail?
• Do you talk about hiking and the out doors with others?
• Do you believe you can help save the out doors with conservation?
• What is uncontrollable for hiking and conservation?
• What do people need to do?
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