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Assessment: E-Business case study report
Step 1: Download and read the Uber case study (Laudon & Traver 2018).
Step 2: In a Word document, answer the following questions related to the case study.
What is Uber's business model? What is Uber's competitive advantage?
Who are Uber's competitors and what is their competitive advantage?
What is Uber's business strategy? How does mobile/location-based marketing fit into their strategy?
What are some of the opportunities and challenges facing Uber?
Attachment:- Uber Case study.rar
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