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Read the following scenario on training and development strategies and answer the questions that follow:
According to Beardwell, Holden and Claydon (2004) for training and development to be a profitable strategy it is treated as a product or service that requires marketing and promotional activities. When marketing and promoting a training and development product or service the following six marketing mix are used in the marketing campaign program:
The six marketing mix
i. Product / service
ii. Price
iii. Place
iv. Promotion
v. People's needs
vi. Project management
a. What is training and development process?
b. Explain to the human resources development manager how your organization would apply the above six marketing mix in the training and development marketing campaign.
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