What is total market strategy

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Reference no: EM132300155

1. How well do you think the city (and supporting forces from elsewhere) did in responding to the CSX tunnel fire? What strengths and weaknesses of preparedness were evident in this crisis? Baltimore Tunnel Fire of 2001 case.

2. What is total market strategy, and why do marketers use this approach? Provide a recent example of a product or service that uses the total market strategy approach and discuss the components that make it effective or ineffective.

3. How does a researcher choose among the five approaches for a particular study?

Reference no: EM132300155

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