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1. Lopez interviewed the employees of an organization. In the interview, he found that 90 percent of the interviewees read almost every article in the organization's newsletter. He also found that they particularly liked an article about an announcement by the organization's management. What is this readership survey?
A. Positive perception
B. Article recall
C. Content analysis
D. Informal interview
2. A public relations practitioner conducted a survey on a campaign done by an environmental organization. The survey was meant to evaluate if the campaign had reached its targeted audience. The questions focused on whether the group had noticed, or understood the content of the campaign. The campaign is aimed to measure
A. audience awareness.
B. media impression.
C. publicity value.
D. organizational objective.
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