Reference no: EM133184135

Cadillac Fairview would have explored a range of branding techniques, including digital advertising, print advertising, and television advertising, among many others, to kick off this campaign. They would have looked at public relations as an extra tool to generate enthusiasm What is this partnership called? Why is it that Cadillac Fairview has endeavored to support these Canadian Olympians?and interest in the campaign.

The campaign successfully catches all target audiences since it is designed to appeal to a wide range of customers. Cadillac Fairview has chosen a wide strategy to marketing which should be effective to reach all of its market segments.

Some of the branding techniques Cadillac Fairview may have considered to launch this campaign include:

• Creating a tagline or phrase that encapsulates the core of the campaign while also speaking to the market segments
• Creating aesthetically appealing and eye-catching marketing materials such as advertising, flyers, and social networking visuals
• Organizing special campaigns and/or competitions to raise awareness and enthusiasm about the campaign.
• Obtaining celebrity endorsements or collaborating with high-profile groups to promote the campaign
• Using a variety of advertising networks to target specific markets, such as conventional media, web advertising, and word-of-mouth marketing

QUESTION

What is this partnership called? Why is it that Cadillac Fairview has endeavored to support these Canadian Olympians?