What is their shared context and shared cognition

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Reference no: EM132157589

In class,we talked about culture and subculture. Please answer the following questions based on this topic:

1. A millennialis a person born in from 1984 to 2000. They currently make up a prime target demographic for sportmarketers. In reference to our class lecture, describe the culture of millennials (i.e., what is their shared context, shared cognition, shared affect, and shared behaviors?).

Imagine you are the CMO of new LA Rams…

a. What are three ways you could use this knowledge (i.e., your answer to 2a) to turn local millennials into highly identified fans? Describe each way in detail.

b. What are three other cultures you would target market to? Briefly,describe each culture and state why you would choosethem.

Reference no: EM132157589

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