What is their corporate-level international strategy

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Reference no: EM133456496

Assignment:

Consider Maple Leaf Foods, a Canadian-based international business that offers prepared meats and plant-based proteins.

Their background and history:

Short (e.g., 1 paragraph) background description of the company (e.g., offerings, countries in which they are present, financial performance, etc.).
During their history, what mode(s) of entry have they used?
Is there a dominant/preferred mode of entry for international expansion? If so, why?

Strategy:

How have they integrated various trends of their operating environment(s) (e.g., PESTEL factors) into their strategy?
what is their business-/commercial-level positioning (i.e., differentiated vs. low cost, focused vs. broad)? Does it depend on the sub-brand or country; if so, how?
what is their corporate-level international strategy (i.e., addressing pressures of global integration vs. local responsiveness)?

Reference no: EM133456496

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