Reference no: EM133249819
Assignment - Negotiating the Influencer Contract - Role of Social Media Influencer
This negotiation is between two people discussing the terms of an influencer contract: the Marketing Manager at Kish Inc. and the Social Media Influencer of Fun&Fit.
The Negotiation Checklist (Simons & Tripp, 1997)
About You
1. What is your overall goal?
2. What are the issues?
3. How important is each issue to you?
4. What is your "best alternative to negotiated agreement" (BATNA)?
5. What is your resistance point (i.e., the worst agreement you are willing to accept before ending negotiations)? If your BATNA is vague, consider identifying the minimum terms you can possibly accept and beyond which you must recess to gather more information.
About the Other Side
1. How important is each issue to them (plus any new issues they added)?
2. What is their best alternative to negotiated agreement?
3. What is their resistance point?
4. Based on questions B.1, B.2, and B.3, what is your target?
The Situation
1. What deadlines exist? Who is more impatient?
2. What fairness norms or reference points apply?
3. What topics or questions do you want to avoid? How will you respond if they ask anyway?
The Relationship Between the Parties (The role parties)
1. Will negotiations be repetitive? If so, what are the future consequences of each strategy, tactic, or action you are considering?
2. (a) Can you trust the other party? What do you know about them? (b) Does the other party trust you?
3. What do you know of the other party's styles and tactics?
4. What are the limits to the other party's authority?