Reference no: EM13822060
Question 1:
NIVEA VISAGE Young is a skincare range in the UK market designed to enhance the skin and beauty of the teenage consumer. It has created a clear position in the market. This shows that NIVEA understands its consumers and has produced this differentiated product range in order to meet their needs.
a- Elaborate a marketing mix for NIVEA taking into consideration consumer behavior theories to be used, self-identity and culture dimension in your analysis. (10 Marks)
b- Explain how NIVEA understood the personality traits, culture and the UK society in order to succeed.
Question 2:
Think of a purchase that you recently made from NIVEA;
a- What is the value that you received from that purchase?
b- What is the difference between a customer need, want, or demand?
c- How many NIVEA brands do you feel you truly have a relationship with? Describe them.
d- Among different marketing orientations discussed earlier, which are/is mostly applied by NIVEA? Explain and try to show the importance of societal marketing orientation in relation to NIVEA products.
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