What is the value of this whole list to your firm

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Reference no: EM133653742

Question

Customer lifetime value for your firm's customers averages $4,440. A list broker offers to sell to your company access to a list of 660 leads--prospective customers for your business. You figure that maybe 43% of these leads are actual prospects, and that you would have a 30% chance of converting each one of those into a customer. What is the value of this whole list to your firm? In other words, what is the maximum amount that you should pay for access to this list?

Reference no: EM133653742

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