User Account

All Pages

What is the value of the regression coefficient

Assignment Help Marketing Management
Reference no: EM132846595

Models help us describe and summarize relationships between variables. Understanding how process variables relate to each other helps businesses predict and improve performance. For example, a marketing manager might be interested in modeling the relationship between advertisement expenditures and sales revenues.

Consider the dataset below and respond to the questions that follow:

Advertisement (000)          Sales (000)

1068                                            4489

1026                                            5611

767                                               3290

885                                               4113

1156                                             4883

1146                                               5425

892                                                 4414

938                                                5506

769                                                3346

677                                               3673

1184                                             6542

1009                                             5088

Question 1: Construct a scatter plot with this data.

Question 2: Do you observe a relationship between both variables?

Question 3: Use Excel to fit a linear regression line to the data. What is the fitted regression model?

Question 4: What is the slope? What does the slope tell us?Is the slope significant?

Question 5: What is the intercept? Is it meaningful?

Question 6: What is the value of the regression coefficient,r? What is the value of the coefficient of determination, r^2? What does r^2 tell us?

Question 7: Use the model to predict sales and the business spends $950,000 in advertisement. Does the model underestimate or overestimates ales?

Reference no: EM132846595

Questions Cloud

Determine Xs Non-eligible RDTOH balance : X did not declare dividends in the previous or current year. Determine X's Non-eligible RDTOH balance at the end of the current year
Evaluate the company current financial plan : Evaluate the company's current financial plan,including charts and/or graphs showing financial data from the struggling company and make recommendations.
Explain how Thomas Co should measure the fair value : Thomas Co holds an asset that is traded in three different markets: explain how Thomas Co should measure the fair value of the asset it holds
Find the first quartile for the average adult male : For the group of 45, find the probability that the average hand length is more than 194. Find the first quartile for the average adult male hand length
What is the value of the regression coefficient : What is the value of the regression coefficient,r? What is the value of the coefficient of determination, r^2? What does r^2 tell us?
How modern computer systems and environments operate : Understand how modern computer systems and environments operate in regard to hardware and operating systems, their resource requirements, and limitations
Examine the five factors in terms of government policies : Examine the five (5) factors (in terms of: government policies, societal changes, business trends, advances in technology and globalization)
What would be the price for printing copies : A printer costs a price of birr 1,400 for printing 100 copies of a report & br. 3000 for printing 500 copies. What would be the price for printing copies
Population of all purdue undergraduate students : 1. Suppose we somehow know that for the population of all Purdue undergraduate students, the mean age is 22.0 years, with a standard deviation of 4.0 years.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd