Reference no: EM131739860
Assignment: Internal and External Branding
So far in this course, you have primarily focused on external marketing and advertising. These are key elements in building brand awareness and promoting your business to customers.
But they are only half of the battle in terms of successful brand management. The other half of this battle is related to your business's internal branding strategies-in other words, how you promote your business's vision and goals from within. Without full employee support, your business is unlikely to be successful in its external branding efforts.
In this Assignment, you will explore the distinction between internal and external branding. You will consider why both types of branding are important and identify examples of each.
For this Assignment, review page 204 in your textbook on "How to Build Your Brand." Conduct additional research on internal and external branding in the Walden Library and on the Internet.
To complete this Assignment, respond to the following in a 1- to 2-page paper:
Describe the difference between internal and external branding and provide examples of each.
What is the value of each for small businesses?
What are potential issues that may arise if a small business focuses only on one type of branding?
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There are basically four market entry strategies
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Develop vision statement of your business
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Which of the four ps has the greatest effect on decisions
: Which of the four Ps has the greatest effect on your personal purchasing decisions? Why?
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Calculate the contribution margin per unit
: Calculate the contribution margin per unit. Based on this, should Adams accept the special order? Prepare a contribution margin income statement
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What is the value of each for small businesses
: Describe the difference between internal and external branding and provide examples of each.
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Prepare a presentation about a sacred place in mythology
: Prepare a presentation about a sacred place in mythology, for example, the Oracle at Delphi or the Mahabodhi Temple. This place may or may not currently exist.
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Compute the break-even sales for current year
: In addition, assume that BeerBev sold 47,000 barrels of beer during the year. Assume that variable costs were 75% of the cost of goods sold and 50% of selling.
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Job sometimes requires to travel to remote areas of world
: Mr. K. tells you that his job sometimes requires him to travel to remote areas of the world. What concerns are there with vaccinations, if any
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Think about where you want to place your business
: Think about where you want to place your business in the market in relation to the existing company.
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