Reference no: EM133284993
Assignment -
Company Name: Old Spice
Digital Campaign: Smell Like a Man campaign
Please write with details of below each and single point of Digital Campaign "Smell Like a Man Campaign" of Company OLD SPICE
1- Brief description of the company and the campaign.
2- Target audience description, paying special attention to their psychographics and behavioral traits as well as the digital channels that they use (you need to justify this with appropriate sources and references).
3- Communication strategy:
What message and tone does the campaign use?
How does this resonate with the brand, on the one hand, and the target audience, on the other hand?
4- Digital channels:
In which digital channels was the campaign disseminated?
Are these channels that the target audience uses?
6- Evaluation:
Do you think this was an appropriate and effective campaign? Why/Why not? How could it be improved?
7- Relevance of digital:
Would this work in an offline environment? Why?
What is the value of digital marketing for this campaign?
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