What is the value of buzz

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Reference no: EM131036516

What is the Value of Buzz?

One of the classic debates in the popular press is whether all buzz or word of mouth--positive and negative--is good for a brand. Some feel that "any press is good press" and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters.

Reference no: EM131036516

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