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What is the value of a false negative outcome

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Reference no: EM133202809

An online retailer is interested in sending e-coupons to existing customers likely to use the coupon. The product normally retails for $25 but can be purchased for $20 with the e-coupon. It costs $5 to make the product and nothing to email the e-coupon. If a cost/benefit matrix were created for this situation, what is the value of a false negative outcome?

Reference no: EM133202809

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