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What is the value curve

Assignment Help Operation Management
Reference no: EM133299554

Question: Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: from theory to practice. California management review, 47(3), 105-121.

This article presents the value curve framework that can enable firms to develop blue ocean strategies.

Further Reading:

Book: Kim, W. C., & Mauborgne, R. (2017). Blue ocean shift: Beyond competing-proven steps to inspire confidence and seize new growth. Hachette Books.
Scholarly article: Kim, W. C., & Mauborgne, R. (2019). Nondisruptive creation: Rethinking innovation and growth. MIT Sloan Management Review, 60(3), 46-5

Assignment Questions:

1. What is the 'value curve'?

1. Analyze the industry in which your company (that you selected for the final project) operates, using 'Value Curve' tool.

Reference no: EM133299554

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