What is the usual common denominator in all the ads

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Reference no: EM132304016

The lack of tangibility is critical -- how do you make something that is intangible (tangible)... tangible to the target market?

Take a look at advertisements for United Airlines, Jiffy Lube, Philadelphia Phillies baseball team, and Arby's -- all services that form a continuum of service AND product offerings, depending on the service you select.

What is the usual common denominator in all the ads that helps to make the service tangible?

Reference no: EM132304016

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