What is the unit share of requirements for all-over shampoo

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Reference no: EM133651084

Problem: All-over Shampoo is a leading brand in the company's western sales region. Of the 696,000 households in the region, 500,000 purchase the shampoo category. Among this group, 207,000 households purchased All-over shampoo. Households that bought All-over brand shampoo purchased 678,000 bottles of All-over. Those same households purchased 870,000 bottles of shampoo in total. The average consumption of households that bought any brand of shampoo was 2.7 20oz bottles. However, All-over is targeted at heavy users. What is the Unit Share of Requirements (%) for All-over shampoo?

Reference no: EM133651084

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