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Light Up My Life (LUML) Lighting is a manufacturer of low-energy light bulbs for consumers. They are considering two new advertisements. The ad agency created a before/after test for the ads with two groups of 1000 people each. Each group would be exposed to the current ad for a month, and then in the 2nd and 3rd months, the test group would see the new ads, while the control group would continue to see the original ad. This test design would compensate for any differences in the two randomly selected groups. Results from the experiment are as follows:
Test Group
Control Group
(units sold)
July (Original Ad)
5370
6000
August (New Ad 1)
6510
6400
September (New Ad 2)
5700
5000
What is the underlying difference in demand between the test group and the control group?
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