What is the underlying difference in demand

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Light Up My Life (LUML) Lighting is a manufacturer of low-energy light bulbs for consumers. They are considering two new advertisements. The ad agency created a before/after test for the ads with two groups of 1000 people each. Each group would be exposed to the current ad for a month, and then in the 2nd and 3rd months, the test group would see the new ads, while the control group would continue to see the original ad. This test design would compensate for any differences in the two randomly selected groups. Results from the experiment are as follows:

 

Test Group

Control Group

 

(units sold)

(units sold)

July (Original Ad)

5370

6000

August (New Ad 1)

6510

6400

September (New Ad 2)

5700

5000

What is the underlying difference in demand between the test group and the control group?

Reference no: EM133079403

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