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What is the type of business that you suggest koji

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Reference no: EM132570306

Koji starts his business as a satay seller. Currently he is a satay distributor to satay seller, restaurants and shopping complex all over Peninsular Malaysia. His annual sale is around RM1.1 million and currently he is the third in the rank for satay distributor. Koji gets new customers from his friends and from existing customers. Although his business is very good but he can still improve if he uses a more aggressive marketing technique. Currently Koji has 80 workers and 30 managers for his business activities. Even though his business is expending rapidly the nature of his business is a single business. So he plans to change the nature of business, because he is confident that he can be more competitive and expand his business overseas.

a) What is the type of business that you suggest Koji to practice and why it is suitable for koji's business?

b) What are the advantages and disadvantages of choosing new types of business.

Reference no: EM132570306

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