What is the trend in revenue over three years reported

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Reference no: EM133639473

Problem

In order to begin to understand ULTA company business you should know the major sources of revenue for the company and the trends in revenue. (You will find the information needed to answer this question from various sections of the annual report including the income statement, in the annual report narrative, and in sections or a footnote title, "Segment Information" or Segment Reporting". The company will usually identify revenue by product lines or in some cases by geographic markets:

Question 1. Refers to the income statement from the annual report. What is the trend in revenue over three years reported? Are sales growing or declining versus prior years? Develop brief chart or table showing the revenue trends using the information on the income statement using EXCEL.

Question 2. What are the major sources of revenue (from the segment reporting? for the company; in other words, identify the revenue for each of the major products or segments. On a percentage basis how much does each product or product line contribute to the total revenues of the company? Develop chart or table showing the percent of revenue from each segment reported using EXCEL

Reference no: EM133639473

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