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What is the thesis or main idea of the article

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Reference no: EM131012655

Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using an electronic database search.

Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.

Write an article review of 750-1,000 words that addresses the following:

What is the thesis (main idea) of the article?

Why is (are) the author(s) writing about the topic?

What facts are presented?

How does it relate to the other readings (especially the text) on the topic?

What are the conclusions and recommendations?

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The present solution is based on global marketing management strategies. As per the instructions, a management based article has been selected and the answers to questions has been presented in the solution, which is more than 900 words.

Reference no: EM131012655

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