What is the targeting strategy

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Reference no: EM132231576

The product in question is "Office 365", a B2B.

For your product segment the market by:

a) Product

b) Geography

c) Demographic

d) Psychographic

e) Behavioral

Choose the segment(s) that better describe Office 365 and explain.

Apply the market segmentation process to the behavioral segment.

What is the targeting strategy?

What is the differentiation strategy? What is the USP?

What is the positioning of the product? Where do you want to be in the customer’s mind and vis-à-vis direct competitors?

What is your brand, brand name, brand mark and key trademarks?

Reference no: EM132231576

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