Reference no: EM133053408
Assume you work for a major national retailer who has recently rolled out a new service allowing customers to order online and pick up their order at the store. The retailer assigns your team to collect data from the retailer's customers nationwide to learn the following:
-Would existing retail customers find this service desirable?
-Would existing retail customers use this service within the next six months?
-Would existing retailers prefer this service over a completely online retailer such as Amazon?
-Have existing customers used this service? If so, what do they think of it?
Consider this research assignment and respond to the discussion forum with succinct answers to the following questions:
-What is the target population?
-What are the parameters of interest?
-What is the sampling frame?
-What is the appropriate sampling method?
-What size sample is needed?
Note: Since the name of the retailer is not specified, each team may feel free to select a national retailer of choice and identify it in their response.