What is the target market for this product

Assignment Help Business Management

Reference no: EM132397436 , Length: word count : 500

Assignment

The purpose of this assignment is to apply marketing and production concepts in a real world setting.

Please choose 1 specific consumer product (it should be one brand of one product category). The product can be a goods product or a service product.

Part A

For this product please explain in a clear fashion the following:

What is the target market for this product?

How is the market segmented for this product? What segmentation criteria are used?

How is the product positioned?

How are the 4P's of marketing (product, price place and promotion) used to support the positioning of this product?

Part B

What production process would you use to produce this process?

Why would you use this method of production? Write from journals articals in APA style.

Reference no: EM132397436

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