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1. What is the target market for Niconil. What is the demand for the product?
2. How should Niconil be packaged and priced? What are the pros and cons of the alternative packaging and pricing approaches?
3. What is the total gross margin and break-even volume and under each pricing strategy?
4. What is the physician/consumer decision making process for purchasing Niconil? What promotional/communication strategies should WL use to influence the decision making of doctors, pharmacists, and consumers?
5. When should Niconil be launched? Are there "first mover" advantages? How can Niconil best establish itself against future competition?
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