What is the strength of the trademark in relation to goods

Reference no: EM133263774

Bakupi (PTY) Ltd is a Gaborone based company that operates a plant to manufactures affordable and yet, a good quality perfume. Their main perfume is branded yet FlyOut. The company sampled the market, and in the process came across a Malawian investor who convinced them that the product can sell in his home country. With this information, Bakupi is considering launching its product in Botswana, Malawi and neighbouring Mozambique, Zimbabwe and Zambia.

Please discuss the following:

What is the strength of the trademark in relation to goods in Class 3[1]
Where should Bakupi file for trademark application, and why?
Which route of filing a trademark will better meet the needs of Bakupi ?

Reference no: EM133263774

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